Client: Hollard
Agency: M&C Saatchi Abel, Cape Town
Hollard is an insurance company based in South Africa who always have 'quirky' advertising - really not your typical Insurance advertising. As part of a bigger capmaign we illustrated some billboards to convey the message about how Hollard will cover tou so you won't be up at night worrying about your car/home/business insurance.
The billboards have the mechanism inside them so that the eyes open in the day and close at night.